Calling or Meeting With Us

Please feel free to call us to schedule your custom masterpiece!  We will be happy to assist you with any questions or concerns that you may have.  If you don’t live in the immediate area, we are more than willing to schedule a Skype or Google Video session to assist you with your measurements to insured a proper garment fit.  Many of our customers live on the East Coast, and we have been there for them, and we’ll be there for you.  We would love for you to have fabulous costuming too!

Yes we meet in person; we can meet with you at our location in Sunny Southern California OR for group costumes and soloist (5+) we’ll be happy to meet with you at your local studio.  We are in the Inland Empire, directly serving the communities and vicinities around: Riverside, Moreno Valley, San Bernardino, Alta Loma, Loma Linda, Yucaipa, Rialto, Fontana, Redlands, Ontario, Chino, Redlands, Hemet, San Jacinto, Colton, Grand Terrace, Corona, Norco, Banning, Beaumont, Palm Springs, Perris, Menifee, Murrieta, Temecula, Lake Elsinore, Perris, Canyon Lake, and anywhere in between.


Ordering and paying directly (rather than through a third party or consignment) always saves money!  We do accept cash, check, most credit cards, and PayPal.

We have many pre-made one-of-a-kind ContenderWear custom costumes in our stores: &  If you find one that you love, but it’s not in your size, we can make a similar costume just for you in just about any color.



About Our Founder

Lona came to the US from Denmark. She grew up surrounded by artistic and craftsy relatives, who painted, sewed, knitted, crocheted, tatted, and drew.

When she first moved out on her own, Lona was sponsored in pageants by several sponsors and eventually was a runner up in the Miss California/Miss USA pageant. While in pageants she began to do a bit of modeling and TV commercials.  She was  pursued by the fabulous Nina Blanchard in 1979.  It was during Lona’s  pageant and modeling days that her affinity for fashion and style really flourished.

When Lona met her future husband, he gave her a Sears Kenmore sewing machine, and the fun began with Christmas crafts, soon followed by home décor with the purchase of their first home.   A few years later, she was sewing baby layettes, toddler clothing, and Halloween costumes.  Halloween costumes evolved into period stage costumes for History classes (on a whole different level) that her son was enrolled in, which required them to act out historical events. At that same time, her daughter became more involved with dance, eventually joining team.

Dance competition costumes were required; dance wear was required…stuff that made you stand out at conventions was required. High School jackets needed to be embroidered; a new sewing/embroidery machine was in order for these tasks, and an overlock machine was needed to better create stretch garments after being recruited by yet another group.  If you can sew, you become very popular and busy with dance groups!

Well the dancer daughter Tracy went to college, and Lona thought she would be pretty much out of the dance costume sewing business, but Tracy began teaching dance again.  Early in 2013, one of the studios that Tracy worked for was closing their doors permanently, and they would not have a theater staged recital. Tracy’s dance students had been working so hard on their routine, and Tracy wouldn’t have it that they just did not have an appropriate costume, something special to wear.  What was needed was an inexpensive solution to what would be their final performance at this studio, and with that, HotMess Dance Apparel™ was born.

That same year, Tracy and her beau Nick opened their own dance studio. A new brand name would be needed for high-end, competition costumes, and ContenderWear by Lona Smith™, which has evolved to ContenderWear™ became our second brand.

Lona used nothing but the finest products to dress her dancer when she competed, and she will use nothing less for YOUR DANCER.

The brands have been expanded to include LiturgyWear™ for praise dance, NuptialWear™ for blinged out bridal goods, and recently Plain Brown Label™ for new custom and semi-custom dance costumes on a budget.

During very busy times and for rush orders, sewists Lona and Nance both sew and create items for their discerning unique-costume-seeking customers, so that they can be delivered on time.